Why is Apple ahead of everybody?

an apple product now to some people is like having a ferrari its great looks beautiful its designed well and you can showoff with it to the point where people lined up in lines when a new apple products was introduced in the shops. and the question is why?

apple led by steve jobs who is the behind most of this (just to give credit to the people that are working at apple)  put design built quality and performance at the top they don't want to release any product to the public without making sure that there product is ganna be successful. now some people might say that there are many products that can do more than apple but yet apple is still ahead, well the answer is that apple doesn't put all the latest technology in there products and that these technologies that they put are ganna be used by the user not just for showoff, like many devices in the market, and what they do with these technologies they enhance them to the best. and at the end you get a nice looking gadget that is easy to use and has all what you you need in it not more not less and also show off with it.

 another thing is Advertisements. unlike any other compony apple has the best advertisements which make people drool when they see the products. the advertisements are simple short and meaningful they get to they stick to the point and they just focus on the product (not on a sexy women). 

 And last but not least the customer service. Apple has maintained the best customer service for many years beating Microsoft, Sony, Samsung, Dell, etc.... and thats what drives even more customers to buy an apple product and the next generation and the next. and they are keen to keep that way since its a deciding factor for people because of the many accidents that happens during manufacturing and inexperienced  people in new tech.

 in the end you get to a point where people buy there apple products without even thinking and they start lining in front in of the stores in thousands to buy these products.